Who is Active Revenue?

Active Revenue DSP is a self-serve DSP which allows advertisers access to high performing ad units, granular targeting, real-time bidding on CPM/CPC and multiple optimization capabilities.

The available ad-formats are:

1- Push Notification

2- Native

3- Banner /Display

4- Zero Click / Redirect

5- Pop

STEP 1 — Adding Active Revenue as Traffic Source

Go to Traffic Source Tab and select >Add New traffic Source, select Active Revenue and fill the gasp with the information required. (Your Active Revenue AM will be happy to help you with the API KEY)


Just add your Email address and Active Revenue password to connect with.

Save your Active Revenue credentials and click on Test API and get fully integrated


Click on Check API to sync both Accounts.

Now that we are synchronized with Active Revenue let’s have a look on > Edit button.

The following Parameters and Tokens will be provided by default for each Active Revenue URL :

  • source={source_subid}— Source subid (those are the ones need it in order to track the siteid)
  • bid={bid} — The cost of the visit (how much you pay for a click)
  • pid={conversion} — The unique ID used for conversion tracking
  • cmp={campaign} — Campaign ID, as registered in their system
  • keyword={keyword} — Keyword matched on campaign

So if you need to add some extra Tokens to get more details from your visits you can have a look here:

1.1 — Adding some Extra Tokens:

I am sure you are familiar with Active Revenue Tokens but it is always good to show /explain them here for you:

  1. {aa} — Required for Event Tracking
  2. {banner} — Ad ID
  3. {carrier} — Visitor’s ISP
  4. {city} — Visitor’s city
  5. {country} — Two-letter visitor’s country (ISO 3166–2)
  6. {ga} — Required for Google Analytics statistics
  7. {offer} — Offer ID
  8. {os} — Operation system
  9. {pubpoint} — Publisher point id
  10. {pubzone} — Publisher zone id
  11. {query} — Keyword sent by publisher
  12. {referrer} — Referrer URL (urlencoded)
  13. {referrer_domain} — Referrer domain
  14. {remfeed} — Remote Feed ID
  15. {search_referrer_domain} — Search referrer domain
  16. {state} — Visitor’s state
  17. {subid} — Publisher Feed subID
  18. {zip} — Visitor’s postal code (if available)

Back into your LandingTrack Account Click on >Traffic Sources Tab>button Edit for Active Revenue> Params section:


Adding Extra Tokens for your URL’s, do not forget to save after adding them.

1.2 — Postback (Optional):

We are missing only one thing to finish the full integration with Active Revenue, adding their postback :

https://xml.activerevenue.com/conversion?c={your_conversion_parameter}&count=1&value={your_payout_parameter}

Remember to replace their Tokens for the LandingTrack ones:

. {your_conversion_parameter} ={{PID}}

. {your_payout_parameter} = {{PAYOUT}}


Replace Active Revenue Tokens by the LandingTrack ones and SAVE.

STEP 2 — Creating a campaign on LandingTrack

Go to Offers Tab and select the Active offers you want to send traffic to by clicking on its avatar icon

Once you have selected the ones you want to run click on> Actions button and create a dimension. We will land you on its profile.

Create optimization rules:


Click on Optimization Rules Button

As you may know, already LandingTrack can optimize the traffic base on:

You can always check our guide here — to refresh the concept.

Step 2 — Getting the URL for Active Revenue:

Click on button > Add and select Active Revenue as your traffic source. Copy the name and URL we provide you with:


Copy the Name and URL we provide to you and paste them on Active Revenue Campaign fields.

STEP 3 —Creating a campaign on Active Revenue & LandingTrack

With Active Revenue we can create 4 different types of campaigns in term of traffic

  • Push Notification
  • Native
  • Zero-Click / Redirect
  • Pop

We will explain Pop/zeroclick and also Push/Native

  1. Push

Go to your Active Revenue account and create the campaign based on the target you need and do not forget to add the LandingTrack name provided for the Campaign and the URL:

After saving the Campaign just wait for its approval (usually takes a few minutes), copy the Campaign ID provided by Active Revenue and come back to LandingTrack

Go back to your Dimension Profile and Sync the campaign with Active Revenue by clicking on > Sync button and selecting Active Revenue, paste the Campaign ID:

This will be your next view:

Everything has been set up already, our advice — Chill, relax and wait for the traffic to start.

Written by LandingTrack

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