The online dating industry generated close to 3 billion US dollars in 2018. And, this number is projected to grow at more than 5.5% every-year until the year 2021.
Needless to say, dating platforms are becoming extremely popular. Folks are turning to the internet to help them find friends, casual hookups, and even long-term relationships. This industry is inherently customizable, which means that it presents a great opportunity for affiliate marketers across the globe.
Let’s take a look at some of the reasons why affiliates should focus on attracting dating traffic in 2019.
Analyzing the Ever-Lasting Dating Vertical
85% of adult consumers in the US agree that online dating is now socially acceptable. This is a colossal difference from just a decade ago when folks that used online dating platforms were deemed as desperate.
Today, matchmaking apps and sites are not only acceptable, but they’re actually among the fastest growing businesses at a global scale. So much so, that the average dater invest around $243 in online dating each year and the trend shows no signs of slowing down.
This is one of the main reasons why matchmaking is such an interesting vertical. Humans are social creatures, so dating traffic is bound to keep growing and evolving along with consumer interests. Affiliates can take advantage of this phenomenon by building well-crafted campaigns that can potentially generate a significant amount of revenue.
Why You Should Work with the Dating Vertical
It’s common for affiliates to specialize in a few industries. Whether you’re a beginner trying to establish yourself or a seasoned affiliate looking to branch out, looking to attract dating traffic is always a great idea.
Dating Always Attracts Attention
Not everyone has an easy time socializing in person, so dating platforms always attract a lot of attention. They also allow you to reach other demographics besides singles as many folks use matchmaking to find friends and like-minded people in the same area.
High-Profit Margins and Different Bidding Models
Although the market is saturated in some regions, working with the dating vertical often means high-profit margins. Consumers who want to find company tend to have higher engagement, which can be monetized through the right ads. And, you can choose from a variety of bidding models, which gives you more control over your dating traffic and overall campaign.
Constantly Growing in Popularity
In 2005, 29% of adults in the US agreed that dating online was for desperate people. Today, less than a quarter of the population agrees with that statistic, which shows the change in the way people perceive online dating.
Last year, 12% of people between 18-29 years old are in a committed relationship or married to a person they met online, which shows a promising future for the
Covers a Variety of Demographics
Despite the fact that they are not available in every single country, dating platforms are popular in most areas of the world. And, they target different demographics that vary by religion, gender, orientation, location, interests, age group, and much more, which translates to a huge volume of dating traffic.
The widespread of smartphones and other devices have boosted the popularity of dating apps and website. The popularity of these devices has also unlocked a huge amount of information for affiliates, so you can build more effective ads thanks to all the valuable insights.
Ad Formats that Works Best for the Dating Vertical
As with other industries, there are many different ad formats you can choose from. That said, there are some that appeal more to potential dates, so you’ll want to keep these in mind before accepting any dating offers. Some of the most popular formats for dating ads include:
Push notifications are one of the newest ad formats, but they have quickly established themselves as one of the best methods to increase dating traffic. These ads blend in with similar notifications, so they are more likely to engage users. This is especially true given the personalized nature of the dating industry!
Native ads are also effective formats for the dating industry because they blend in with the platform’s content. But, remember that people who interact with these ads will be expecting a rich experience, so make sure your content is up to scratch if you want to bring in a solid amount of dating traffic.
Most people spend hours on smartphone applications every day, and interstitials allow you to reach this audience without interfering with their routine. And, they also provide a large area for your ad, so you can get creative with your content.
Learn More About the Best Industries for Affiliates
Working with the dating industry can bring a number of great benefits for affiliates. But, remember to take your time to find the best dating offer and learn as much as you can about attracting quality dating traffic to improve your chances of success.